Recruiting phrase
Why does an MLM pitch ask you to make a list of 100 people?
Also heard as: write down everyone you know · list of 100 · name list · memory jogger list · make your list
If you are being pressured right now: You can pause the conversation without debating the opportunity. Ask for written documents, take time away from the pitch, and decide later.
What to do next:
- Ask whether the business works without contacting your personal list.
- Find out how many customers come from outside people you know.
- Ask to see any scripts before agreeing to use them.
What the phrase usually means
The list may include relatives, friends, coworkers, neighbors, classmates, and acquaintances.
The person presenting the opportunity may be trying to help a new participant find early prospects quickly.
Why it matters before joining
Personal relationships are a real cost, even when no money changes hands.
A person should know whether the business relies on repeated outreach to people who already trust them.
Questions to ask in writing
Documents to request with your questions:
- The current income disclosure or earnings statement.
- The compensation plan or business plan.
- A full first-year and recurring expense list.
- The refund, cancellation, subscription, and inventory return rules.
You can ask to read these away from the pitch before paying, ordering product, joining a subscription, attending a paid event, or contacting friends.
- What happens if I do not want to contact friends or family?
- How many retail customers do typical new participants find outside their personal network?
- Can I review the scripts or messages before agreeing to use them?
What this does not prove
A contact list does not prove wrongdoing. It is a practical signal to consider relationship pressure and customer acquisition before joining.
Related questions
- Can you make money in an MLM without recruiting?
- What should I do if a friend offers me an MLM business opportunity?
- What is a typical participant outcome?
Helpful next pages
Sources
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Regulator guidance
Multi-level Marketing Businesses and Pyramid Schemes
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Regulator guidance
Business Guidance Concerning Multi-Level Marketing
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Public-interest secondary source
MLM Income Claims Investigation