Recruiting phrase
Why does an MLM pitch ask you to make a list of 100 people?
Short answer: A list of 100 people usually points to contacting a personal network, so ask whether the opportunity can work without recruiting or selling to friends and family.
What the phrase usually means
The list may include relatives, friends, coworkers, neighbors, classmates, and acquaintances.
The person presenting the opportunity may be trying to help a new participant find early prospects quickly.
Why it matters before joining
Personal relationships are a real cost, even when no money changes hands.
A person should know whether the business relies on repeated outreach to people who already trust them.
Questions to ask in writing
- What happens if I do not want to contact friends or family?
- How many retail customers do typical new participants find outside their personal network?
- Can I review the scripts or messages before agreeing to use them?
What this does not prove
A contact list does not prove wrongdoing. It is a practical signal to consider relationship pressure and customer acquisition before joining.
Related questions
- Can you make money in an MLM without recruiting?
- What should I do if a friend offers me an MLM business opportunity?
- What is a typical participant outcome?
Helpful next pages
Sources
- Multi-level Marketing Businesses and Pyramid Schemes, Federal Trade Commission . Accessed 2026-06-14. Support type: Regulator guidance.
- Business Guidance Concerning Multi-Level Marketing, Federal Trade Commission , 2024 . Accessed 2026-06-14. Support type: Regulator guidance.
- MLM Income Claims Investigation, Truth in Advertising . Accessed 2026-06-14. Support type: Public-interest secondary source.