Recruiting phrase
What does personal volume mean in an MLM?
Also heard as: pv · monthly volume · qualifying volume · minimum monthly order · autoship volume
If you are being pressured right now: You can pause the conversation without debating the opportunity. Ask for written documents, take time away from the pitch, and decide later.
What to do next:
- Ask whether your own purchases count toward the volume.
- Find out what happens to your pay if you miss the monthly requirement.
- Add up a year of required volume as a real expense.
What the phrase usually means
The term may include retail customer purchases, personal purchases, or both depending on the plan.
A participant may need a certain amount of volume to qualify for bonuses, rank, or commissions.
Why it matters before joining
If personal purchases help satisfy volume requirements, a participant should know whether they are buying because of customer demand or qualification pressure.
Monthly volume requirements can turn into recurring expenses.
Questions to ask in writing
Documents to request with your questions:
- The current income disclosure or earnings statement.
- The compensation plan or business plan.
- A full first-year and recurring expense list.
- The refund, cancellation, subscription, and inventory return rules.
You can ask to read these away from the pitch before paying, ordering product, joining a subscription, attending a paid event, or contacting friends.
- Does personal volume include my own purchases, customer purchases, or both?
- What happens if I do not meet the volume requirement in a month?
- How much product did typical participants personally buy last year compared with what they sold to customers?
What this does not prove
Personal volume is a compensation-plan term. The key consumer question is whether it creates costs or purchase pressure that are not clear in income claims.
Related questions
- Is gross income the same as profit in an MLM?
- What does volume mean in an MLM compensation plan?
- What is inventory loading?
Helpful next pages
Sources
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Regulator guidance
Multi-level Marketing Businesses and Pyramid Schemes
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Regulator guidance
Business Guidance Concerning Multi-Level Marketing
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Public-interest secondary source
MLM Income Claims Investigation