Company page
LuLaRoe
Public-record notes and questions to ask before joining LuLaRoe as an independent retailer.
Quick decision snapshot
- Cost to start
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- Business Starter Pack: $499 (33 pieces of inventory)
- Renewal and ongoing minimums: Not published on the onboarding page
- Disclosure headline
- LuLaRoe’s own 2024 disclosure: a median gross profit of about $1,046 — far below the $11,915 average, and before inventory and other costs.
- Main limitation
- Net income after expenses, which the statement does not provide and notes can be hundreds or thousands of dollars annually.
- Ask before paying
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- Does the disclosure show net income after expenses, or gross profit before expenses?
- Read the LuLaRoe income disclosure guide.
- Request the income disclosure, compensation plan, expense list, and exit rules.
- Use a short script if you need time, documents, or a clear no.
What it costs to get started
| Business Starter Pack | $499 (33 pieces of inventory) |
|---|---|
| Renewal and ongoing minimums | Not published on the onboarding page |
What people actually earn
LuLaRoe’s own 2024 disclosure: a median gross profit of about $1,046 — far below the $11,915 average, and before inventory and other costs.
| Data year | 2024 |
|---|---|
| Median gross profit | About $1,046 |
| Average gross profit | About $11,915 |
| Reported as | Gross profit, before inventory and other costs |
Read the full LuLaRoe income disclosure guide →
Company overview
LuLaRoe is a multi-level marketing apparel company whose independent retailers buy wholesale clothing inventory and resell it.
This page focuses on income-opportunity disclosures and public records, not on product quality or individual experiences.
What the company discloses
- LuLaRoe publishes a nationwide income disclosure statement reporting gross profit; the 2024 statement reports a median gross profit of about $1,046 and an average of about $11,915.
- The statement reports that about 90 percent of retailers did not participate in the leadership compensation plan.
- The disclosure states its figures are gross profit, not net income, and that they are not a promise or guarantee of earnings.
What is not clear from public disclosure
- Net income after expenses, which the statement does not provide and notes can be hundreds or thousands of dollars annually.
- What share of retailers earned zero or negative gross profit.
- How retailers who joined and quickly became inactive are counted.
Regulatory/public record
- In 2021, the Washington State Attorney General announced a $4.75 million consent decree resolving a lawsuit that alleged LuLaRoe was operating a pyramid scheme under the state Antipyramid Promotional Scheme Act.
- According to the Attorney General’s release, about $4 million of the settlement was for restitution to roughly 3,000 Washington retailers, and the consent decree prohibits LuLaRoe from operating a pyramid scheme.
- The pyramid-scheme characterization reflects the Attorney General’s allegation; the consent decree does not record an admission of wrongdoing by LuLaRoe.
Questions to ask before joining
- Does the disclosure show net income after expenses, or gross profit before expenses?
- What share of retailers earned nothing or lost money last year?
- How much inventory am I expected to buy, and what is the written buyback policy?
- Does meaningful income depend on recruiting and leadership bonuses?
- What can I return, by what deadline, and at what refund percentage if I leave?
Is LuLaRoe a pyramid scheme?
People often search whether a company like this is a pyramid scheme or a scam. This page does not apply those labels: whether a company meets a legal definition is a matter for regulators and courts, not a label to settle during a recruiting conversation.
A more useful first question is where the money comes from: whether pay depends on real sales to customers outside the business, how much depends on recruiting, and what participants keep after expenses. See how to evaluate the pyramid-scheme question before relying on a label either way. Any regulator or court record specific to LuLaRoe is summarized in the public-record section above, with attribution.
Common costs to check:
- Product, samples, shipping, and taxes.
- Starter kits, renewal fees, websites, apps, or back-office tools.
- Training, events, tickets, travel, meals, lodging, and childcare.
- Advertising, giveaways, displays, packaging, or payment fees.
- Licensing, exam prep, background checks, or required continuing education.
- Unsold inventory and unpaid time.
Gross income is not the same as money kept after these costs.
Useful related pages
Choose the next page by your situation:
- If you have not paid, start with Before You Pay.
- If you already paid, review records, recurring charges, and cancellation rules.
- If you feel pressured, use a script before continuing the conversation.
Sources
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Company disclosure
Nationwide 2024 Income Disclosure Statement
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Regulatory public record
LuLaRoe to pay $4.75 million to resolve AG Ferguson’s lawsuit over pyramid scheme
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Regulator guidance
Business Guidance Concerning Multi-Level Marketing
Correction request
To request a correction, email corrections@boringanddevastating.com with this page URL, the specific text at issue, and supporting public sources.