Income disclosure reading guide
OPTAVIA income disclosure: what to read before becoming a Coach
If you read only this:
- Start with the company disclosure, but do not stop there.
- Check who is counted, who is excluded, and whether expenses are subtracted.
- Ask what comparable new participants kept after ordinary costs.
What to do next:
- Check who is included and excluded.
- Ask whether the numbers subtract expenses.
- Compare the disclosure with the compensation plan and refund rules.
What the company discloses
| Data year | 2025 |
|---|---|
| Earned nothing | About 23% of Coaches |
| Earned $1,000 or less | Roughly 7 in 10 Coaches |
| Reported as | Gross, before the cost of products Coaches buy |
- OPTAVIA reports the distribution of Coach earnings, including a sizable share with no earnings and another share earning very small amounts in a year.
- The statement says its figures are gross and do not include expenses Coaches incur building their businesses.
- OPTAVIA recruitment materials state the company makes no guarantee of financial success.
What is not clear from the disclosure alone
- The disclosure does not show what Coaches keep after the cost of the products they purchase, fees, and other expenses.
- It is not clear how inactive or personal-use-only Coaches are separated from people pursuing the opportunity.
- The combined annual ranges do not isolate a typical first-year Coach result.
Common costs to check:
- Product, samples, shipping, and taxes.
- Starter kits, renewal fees, websites, apps, or back-office tools.
- Training, events, tickets, travel, meals, lodging, and childcare.
- Advertising, giveaways, displays, packaging, or payment fees.
- Licensing, exam prep, background checks, or required continuing education.
- Unsold inventory and unpaid time.
Gross income is not the same as money kept after these costs.
Why this matters
When figures are gross, a Coach can have positive reported earnings and still lose money after buying product.
The share of Coaches with little or no earnings matters more than individual success stories.
Not a verdict: This page is not a judgment about OPTAVIA or the person who contacted you. It is a guide to
written facts, costs, income disclosures, public records, and questions to ask before making a money decision.
Questions to ask before joining
- Does this disclosure subtract the cost of the products I would buy?
- What did typical new Coaches earn and spend in their first year?
- How much product must I buy or maintain to remain an active Coach?
Source notes
- Read the income disclosure together with the compensation plan and product-purchase expectations.
- Gross earnings ranges are not the same as profit.
Related pages
- OPTAVIA company page
- Someone pitched me OPTAVIA. What should I ask?
- Income disclosure library
- What MLMs pay, according to company disclosures
- Median vs. average in MLM income disclosures
- Who is counted in MLM income disclosures?
- Expenses not included in MLM income disclosures
- Gross Income Is Not Profit
- What should an MLM income disclosure show?
- Before You Pay
Sources
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Company disclosure
OPTAVIA 2025 U.S. Income Disclosure Statement
-
Regulator guidance
Business Guidance Concerning Multi-Level Marketing
Correction request
To request a correction, email corrections@boringanddevastating.com with this page URL, the specific text at issue, and supporting public sources.