Income disclosure reading guide
USANA income disclosure: what to read before joining
If you read only this:
- Start with the company disclosure, but do not stop there.
- Check who is counted, who is excluded, and whether expenses are subtracted.
- Ask what comparable new participants kept after ordinary costs.
What to do next:
- Check who is included and excluded.
- Ask whether the numbers subtract expenses.
- Compare the disclosure with the compensation plan and refund rules.
What the company discloses
| Data year | 2023 |
|---|---|
| Earned $0–$250 | 72.6% of U.S. associates |
| Reported as | Net of some costs, before discretionary business expenses |
- USANA reports U.S. Associate earnings by band and states that the large majority of active Associates earned in the lowest band in the reporting year.
- The statement defines an active Associate as someone who made at least one purchase during the year.
- USANA states that Associates earn compensation when products are sold, and lists a one-time enrollment fee and an annual renewal fee.
What is not clear from the disclosure alone
- The disclosure states it does not include expenses an Associate chooses to spend promoting the business, so it does not show each participant's net income after those costs.
- It is not fully clear how enrollees who made no purchase, or who left mid-year, are counted in the totals.
- The statement does not isolate the typical first-year result for a new Associate.
Common costs to check:
- Product, samples, shipping, and taxes.
- Starter kits, renewal fees, websites, apps, or back-office tools.
- Training, events, tickets, travel, meals, lodging, and childcare.
- Advertising, giveaways, displays, packaging, or payment fees.
- Licensing, exam prep, background checks, or required continuing education.
- Unsold inventory and unpaid time.
Gross income is not the same as money kept after these costs.
Why this matters
A large share of participants in the lowest band is a more useful signal than a few high-earning examples.
Earnings before expenses can look very different from money kept after product, fees, and promotion costs.
Not a verdict: This page is not a judgment about USANA or the person who contacted you. It is a guide to
written facts, costs, income disclosures, public records, and questions to ask before making a money decision.
Questions to ask before joining
- Does this disclosure show net income after expenses or earnings before expenses?
- Which band would someone at my expected activity level most likely fall into?
- What did typical new Associates spend on product and fees in their first year?
Source notes
- Read the income disclosure together with the current compensation plan and refund rules.
- Earnings bands describe a distribution, not a promise for any individual.
Related pages
- USANA company page
- Someone pitched me USANA. What should I ask?
- Income disclosure library
- What MLMs pay, according to company disclosures
- Median vs. average in MLM income disclosures
- Who is counted in MLM income disclosures?
- Expenses not included in MLM income disclosures
- Gross Income Is Not Profit
- What should an MLM income disclosure show?
- Before You Pay
Sources
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Company disclosure
2023 United States Income Disclosure Statement
-
Regulator guidance
Business Guidance Concerning Multi-Level Marketing
Correction request
To request a correction, email corrections@boringanddevastating.com with this page URL, the specific text at issue, and supporting public sources.