Company page
MONAT
Public-record notes and questions to ask before joining MONAT as a Market Partner.
Quick decision snapshot
- Cost to start
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- Starter Kit: $99 — MONAT states nothing more is required to start
- Renewal: Referenced, but MONAT does not publish a U.S. amount
- Disclosure headline
- MONAT's 2025 disclosure: at the rank that holds 91.69% of U.S. Market Partners, the median annual gross earnings figure is $8.
- Main limitation
- Net income after expenses, because the disclosure reports gross earnings before business costs.
- Ask before paying
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- Does the disclosure show net income after expenses, or gross earnings before expenses?
- Read the MONAT income disclosure guide.
- Request the income disclosure, compensation plan, expense list, and exit rules.
- Use a short script if you need time, documents, or a clear no.
What it costs to get started
| Starter Kit | $99 — MONAT states nothing more is required to start |
|---|---|
| Renewal | Referenced, but MONAT does not publish a U.S. amount |
What people actually earn
MONAT's 2025 disclosure: at the rank that holds 91.69% of U.S. Market Partners, the median annual gross earnings figure is $8.
| Data year | 2025 |
|---|---|
| Median at the most common rank | $8 for the year |
| All-rank average | $665 for all U.S. Market Partners |
| Inactive/no commissions | 44% of U.S. Market Partners |
| Reported as | Gross, before expenses |
Read the full MONAT income disclosure guide →
Company overview
MONAT is a direct selling company that sells haircare, skincare, wellness, and related products through independent Market Partners.
This page focuses on income-opportunity disclosures and public records, not on product quality or individual experiences.
What the company discloses
- MONAT publishes a 2025 U.S. income disclosure for Market Partners.
- The disclosure includes active and inactive U.S. Market Partners and reports average and median gross earnings by rank.
- The disclosure reports average annual income of $665 for all U.S. Market Partners at all ranks, and says 44% of U.S. Market Partners were not active in 2025 and therefore did not earn commissions.
- MONAT states the figures do not include expenses or profits and losses from resale of products.
What is not clear from public disclosure
- Net income after expenses, because the disclosure reports gross earnings before business costs.
- How product resale profit or loss affects typical participant results.
- How a new Market Partner should compare rank examples with the large share of participants at the first rank.
Regulatory/public record
- We did not locate a company-specific court or regulator action about MONAT income-opportunity claims in the public sources reviewed for this page as of 2026-06-29.
- FTC business guidance applies generally to multi-level marketing earnings claims and says earnings claims should account for both what participants earn and what they spend.
Questions to ask before joining
- Does the disclosure show net income after expenses, or gross earnings before expenses?
- What did typical new Market Partners keep after product, samples, shipping, events, renewal fees, and travel?
- Which rank describes most participants, and what is the median at that rank?
- How much product am I expected to buy or keep on hand?
- What can I return or cancel, and by what deadline, if I leave?
Is MONAT a pyramid scheme?
People often search whether a company like this is a pyramid scheme or a scam. This page does not apply those labels: whether a company meets a legal definition is a matter for regulators and courts, not a label to settle during a recruiting conversation.
A more useful first question is where the money comes from: whether pay depends on real sales to customers outside the business, how much depends on recruiting, and what participants keep after expenses. See how to evaluate the pyramid-scheme question before relying on a label either way. Any regulator or court record specific to MONAT is summarized in the public-record section above, with attribution.
Common costs to check:
- Product, samples, shipping, and taxes.
- Starter kits, renewal fees, websites, apps, or back-office tools.
- Training, events, tickets, travel, meals, lodging, and childcare.
- Advertising, giveaways, displays, packaging, or payment fees.
- Licensing, exam prep, background checks, or required continuing education.
- Unsold inventory and unpaid time.
Gross income is not the same as money kept after these costs.
Useful related pages
Choose the next page by your situation:
- If you have not paid, start with Before You Pay.
- If you already paid, review records, recurring charges, and cancellation rules.
- If you feel pressured, use a script before continuing the conversation.
Sources
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Company disclosure
MONAT USA 2025 Income Disclosure Statement
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Regulator guidance
Business Guidance Concerning Multi-Level Marketing
Correction request
To request a correction, email corrections@boringanddevastating.com with this page URL, the specific text at issue, and supporting public sources.