Company page
It Works!
Public-record notes and questions to ask before joining It Works! as a Distributor.
Quick decision snapshot
- Cost to start
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- Status: It Works! merged into Zinzino in 2026; enrolling is now done through Zinzino
- Zinzino starter kits: $60 to $3,436 (for example, Basic Kit $499)
- Disclosure headline
- It Works!’s own 2022 disclosure: average distributor income was $304 a month in commissions — reported gross before expenses, and not counting personal sales.
- Main limitation
- Whether a newer U.S. income disclosure is publicly available.
- Ask before paying
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- What did typical new Distributors keep after expenses?
- Read the It Works! income disclosure guide.
- Request the income disclosure, compensation plan, expense list, and exit rules.
- Use a short script if you need time, documents, or a clear no.
What it costs to get started
| Status | It Works! merged into Zinzino in 2026; enrolling is now done through Zinzino |
|---|---|
| Zinzino starter kits | $60 to $3,436 (for example, Basic Kit $499) |
What people actually earn
It Works!’s own 2022 disclosure: average distributor income was $304 a month in commissions — reported gross before expenses, and not counting personal sales.
| Data year | 2022 |
|---|---|
| Average distributor income | $304 a month in commissions |
| Note | A company-wide average; the disclosure does not publish a median. Excludes personal sales |
| Reported as | Gross, before expenses |
Read the full It Works! income disclosure guide →
Company overview
It Works! is a direct selling company that sells wellness, beauty, and lifestyle products through independent Distributors.
The income disclosure we located is dated 2022, so a prospective Distributor should ask for the current disclosure before joining.
What the company discloses
- It Works! publishes a 2022 U.S. income disclosure for active and inactive Distributors.
- The disclosure defines income as commissions received from It Works! and says it does not include income from personal sales.
- The disclosure states the figures are gross income before expenses and do not represent profit.
What is not clear from public disclosure
- Whether a newer U.S. income disclosure is publicly available.
- Net income after product, autoship, samples, tools, taxes, events, travel, and other business costs.
- How retail sales income outside company commissions changes the typical result.
Regulatory/public record
- On April 24, 2020, FTC staff sent It Works Marketing, Inc. a warning letter about earnings claims related to COVID-19. A warning letter is a caution from staff, not a court finding.
- The FTC letter said staff had reviewed social media posts by It Works! and by business opportunity participants or representatives and advised the company to stop claims that would be false or misleading.
Questions to ask before joining
- Is there a current income disclosure newer than 2022?
- Does the disclosure show commissions only, or all income from retail sales and commissions?
- What did typical new Distributors keep after expenses?
- Is autoship required or commonly expected to qualify?
- What can I cancel or return, and by what deadline, if I leave?
Is It Works! a pyramid scheme?
People often search whether a company like this is a pyramid scheme or a scam. This page does not apply those labels: whether a company meets a legal definition is a matter for regulators and courts, not a label to settle during a recruiting conversation.
A more useful first question is where the money comes from: whether pay depends on real sales to customers outside the business, how much depends on recruiting, and what participants keep after expenses. See how to evaluate the pyramid-scheme question before relying on a label either way. Any regulator or court record specific to It Works! is summarized in the public-record section above, with attribution.
Common costs to check:
- Product, samples, shipping, and taxes.
- Starter kits, renewal fees, websites, apps, or back-office tools.
- Training, events, tickets, travel, meals, lodging, and childcare.
- Advertising, giveaways, displays, packaging, or payment fees.
- Licensing, exam prep, background checks, or required continuing education.
- Unsold inventory and unpaid time.
Gross income is not the same as money kept after these costs.
Useful related pages
Choose the next page by your situation:
- If you have not paid, start with Before You Pay.
- If you already paid, review records, recurring charges, and cancellation rules.
- If you feel pressured, use a script before continuing the conversation.
Sources
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Company disclosure
2022 Income Disclosure Statement
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Regulatory public record
FTC Warning Letter to It Works Marketing, Inc.
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Company announcement
Zinzino announces merger of It Works! into the Zinzino family of businesses
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Regulator guidance
Business Guidance Concerning Multi-Level Marketing
Correction request
To request a correction, email corrections@boringanddevastating.com with this page URL, the specific text at issue, and supporting public sources.